Advertising in Singapore
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An 8 page paper discussing concepts that advertisers need to heed when advertising in Singapore. The bottom line for marketers planning the promotional aspects of the marketing mix in Singapore is that though Singapore is indeed an integral part of the “mysterious” Asia, in pragmatism and practicality the people of Singapore are less comparable to people of some of Singapore’s Asian neighbors. The people have worked hard to raise their standard of living over the past 40 years and they demand quality and value in the items that they choose for themselves. Informative advertising is well accepted in Singapore, but advertisers need to remain aware of the people’s ability to cut through “spin” if they are to reach the greatest success possible with advertising in Singapore. Bibliography lists 8 sources.
Filename: KSmktgAdvSing.rtf

Advertising Industry Study
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A 10 page study of the advertising industry with a specific focus on companies within media advertising and the current transformation of major industry players in recent months. Bibliography lists 10 sourcs.
Filename: Adinst.wps

Advertising Is Not Free Press
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A series of well-thought argumentative reasons (discussed briefly in 2 pages) why the writer believes that advertising should not fall under 'Freedom of the Press." No Bibliography.
Filename: Freeadv2.wps

Advertising Issues
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A 3 page research paper that very briefly deals with some specific areas of marketing, such as models of consumer decision-making; personality theories; tri-component factor model and problem-solving consumer strategies. Bibliography lists 4 sources.
Filename: khadvis.rtf

Advertising Issues
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A 5 page paper that discusses specific issues related to advertising. The first section discusses what puffery is and provides examples, the second discusses certain brand principles and two that Starbucks used and then forgot, and the third brief section critiques an ad for Wonderbra. Bibliography lists 4 sources.
Filename: PGadis3.RTF

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores
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This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources.
Filename: TEadinter.rtf

Advertising on YouTube
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This 5 page paper takes a hypothetical target market and explores how a YouTube campaign might be successful. Bibliography lists 5 sources.
Filename: SA743You.rtf

Advertising Self-Regulation
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8 pages in length. Advertising self-regulation is a critical component of corporate social responsibility. Such efforts much exist inasmuch as the ethical approaches of purpose, principle and consequence are integral components of business social performance; itemizing these contributions finds one incorporating the interests of ethics and morality within the corporate structure, essential concepts that are often absent from a business standpoint. The writer discusses how the basic motives behind this concept stem from the desire to not only advertise a particular product but to also do so in a responsible manner. Bibliography lists 3 sources.
Filename: TLCadreg.doc

Advertising Techniques in the Wake of Current Events
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15 pages. As current events change it is only natural that the marketing of consumer products must change as well. In the wake of natural disasters, war, and terrorist acts, we see marketing become more patriotic in nature. Other events spark unique advertising changes as well. The focus of this paper is how advertising must change with the times in order to keep the consumers' goodwill. Bibliography lists 21 sources.
Filename: JGAadtne.rtf

Advertising Techniques To Encourage Consumer Buying
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6 pages in length. Advertisers will go to just about any and all lengths in order to catch consumer attention and persuade people to purchase their products. The extent to which specific marketing techniques are utilized speaks volumes regarding the manipulative power contemporary advertising possesses. Some of these industry techniques advertisers use as a means by which to influence consumer buying include rhyme; alliteration and assonance; double meaning; repetition; dramatic words; metaphors; odd orthography; foreign terms; euphemisms; weasel words; and the breaking of linguistic rules of grammar and semantics. The writer discusses some of the above mentioned techniques. Bibliography lists 5 sources.
Filename: TLCAdMrk.rtf

Advertising The American Dream
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This 5 page paper reviews three advertisements found in the October, 2001 issue of SELF magazine in light of Jack Solomon's ideas from his essay "Masters of Desire." The American Dream is discussed in light of the essay and the ads. Bibliography lists 4 sources.
Filename: SA140Ad.rtf

Advertising to Children
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A 5 page paper discussing the ethics of advertising directly to children. One of the largest and growing consumer markets is that of children under 15 years old. This group increasingly has their own money with which they can make their own decisions, and they are making those decisions with a vengeance. For whatever reason, parents are giving over spending decisions to their children. With older children, it is good training for them to be making many of their own purchasing decisions. But with the young ones, marketing today is becoming increasingly deceptive in its quest for increased creativity. Bibliography lists 8 sources. Adv-Kids.doc
Filename: AdvKids.rtf

Advertising to Educate and Benefit Consumers
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A 4 page paper discussing the benefits of using advertising to educate consumers. Educating consumers is a point of advertising's classic rules, but advertisers have moved increasingly further away from that rule in recent years as they strive merely to put brand names in front of consumers. As is the case with anything else when one or more points of "laws" are ignored, those ignoring those standard rules miss opportunity to achieve greatest efficiency. Pharmaceutical companies, online traders, online bankers and a host of other companies dealing in goods and services have fared well by including consumer education in their marketing efforts. Bibliography lists 6 sources.
Filename: KSadvEducate.rtf

Advertising’s Basic Components
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A 6 page paper analyzing common advertising practices. The primary tool of the “promotion” component of the marketing mix, advertising contains specific components serving as tools used to convey the advertiser’s message. This paper explores qualities of the visual, aural and copy components, illustrating each with examples of current or recent campaigns. Bibliography lists 10 sources.
Filename: KSmktgAdvBasics.rtf

Advertising: History, Overview, Future Trends
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A 48 page overview of advertising. Merchants and manufacturers have been advertising their products and services literally for hundreds of years. Though advertising never has been as intense as it is in today’s hypercompetitive environment, it nonetheless has been instrumental in the success (and failure) of many, many businesses over the years. The purpose here is to review advertising’s history and how it has changed over the years, and to glimpse into the future for what forms it likely will take in coming years. The paper discusses advertising’s history; the 4 Ps; semiotics; the fallout of Calvin Klein’s 1995 campaign; international advertising; and advertising as art. Bibliography lists 30 sources.
Filename: KSadvHistOverv.rtf

Advertising; Does Sex Sell?
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During the 1980's and 1990's it was generally accepted that the use of sexual images or suggestion could have a very positive influence in advertising campaigns. In more recent year this approach has been questioned, many studies have taken place, some indicating that the use of sex has changed other reach the conclusion that sex is not long such a persuasive tool. This 17 page paper looks at the question 'does sex sell?' using a comprehensive literature review and providing an outline for a full dissertation. The bibliography cites 17 sources.
Filename: TEsexsell.rtf

Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf

Aer Lingus; Porters Five Forces Analysis
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This 3 page paper is a concise analysis of the Irish airline; Aer Lingus, using Porters Five Forces model looking at the rivalry among existing competitors, the threat of new entrants, the power of buyer, suppliers and the attraction of substitutes.
Filename: TEaerlingp5.rtf

Aerial Platforms & Aerial Ladder Apparatus
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A 5 page paper that provides an overview of aerial platforms and aerial ladder apparatus and considers the OSHA regulations and safety issues regarding their use. This paper also looks at the variety of uses for this type of equipment. Bibliography lists 5 sources.
Filename: Aerial.doc

Aetna Inc. Analysis
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A 7 page paper. Aetna Inc. is one of the leading health care providers in the nation offering a vast array of health care products. This essay offers an overview of the company, including the many steps Aetna has taken to improve its efficiency. A change in focus and emphasis and different marketing campaigns are two of the strategies used by Aetna. This discussion relates to the company's internal environment. The writer also discusses the external environment in terms of the health care industry. Finally, recommendations are made for Aetna to improve its position in the market. Bibliography lists 10 sources.
Filename: PGaetn.rtf

Affirmative Action And Human Resource Management
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This 5 page paper begins with an introduction and definition of affirmative action. Research has shown that a companies with a diverse workforce tend to be more successful if the diversity is managed well. The writer discusses two approaches to managing diversity and ends the essay with comments regarding how HR managers can protect the company. bibliography lists 7 sources.
Filename: PGafacd.rtf

Affirmative Action in Business
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This 13 page paper provides an overview of the role that affirmative action plays in the decision-making in business. This paper assesses the views of managers and human resources management and the impact for interactions in the workplace setting. Bibliography lists 10 sources.
Filename: MHHRaffi.wps

Affirmative Action Programs
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This 15 page paper looks at affirmative action programs in the United States. History is included. How a human resource manager might implement a program is central to the discussion. Bibliography lists 16 sources.
Filename: SA833aa.rtf

Affirmative Action’s Continuing Relevance
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A 4 page paper discussing the current relevance of affirmative action initiative in light of organizations’ discovery of the benefits of the diverse workforce. The goal, however, should be to discourage discrimination of any kind. In this light, businesses should strive to build workforces more diverse than the law requires. Not only is it good for business in general, it also allows the organization greater freedom in hiring so that it can first select candidates based on qualification, rather than on demographic characteristics. Bibliography lists 1 source.
Filename: KSafAction04.rtf

AFFIRMATIVE ACTION, EMPLOYERS AND EMPLOYEES
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This 3-page paper discusses the implication of affirmative action, both on the side of employers and employees. Bibliography lists 2 sources.
Filename: MTaaempl.rtf

AFFIRMATIVE ACTION: THE EFFECT ON GOVERNMENT HIRING AND RECRUITMENT
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This 5-page paper focuses on whether or not affirmative action has been effective in terms of governmental hiring, recruitment and training. Bibliography lists 2 sources.
Filename: MTafacre.rtf

Africa and International Systems;
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This 24 page paper considers the international relations and trading position of Africa with its unique problems and developments and the way that these are manifesting themselves political as well as economically in both the domestic policies as well as international relations. The paper includes consideration of the economic, political and social problems and uses country case studies of Kenya and Zimbabwe to illustrate many of the points raised. The bibliography cites 19 sources
Filename: TEafrica.wps

AFTER JOB LOSS: PSYCHOLOGICAL AND EMOTIONAL SYMPTOMS
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This 22-page paper provides a literature analysis about the emotional and psychological stresses people are likely to undergo followed by a job termination. Bibliography lists 20 sources.
Filename: MTjoblossa.rtf

After World War II
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5 pages. Since the end of World War II there have been many changes within the business environment, the structure of our society and the ways industry deals with their employees. There have been changes with the family unit, the educational institutions and the work environment as well. Changes in corporate structure and downsizing are more prevalent and much work is being moved out of the country. Many of these changes have affected the people within the organization and the human resource profession and will continue to do so. Bibliography lists 5 sources.
Filename: JAhrwwii.rtf

Against Globalization
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A 7 page paper that first defines globalization and then discusses opposition to globalization. There is a large and diverse group of individuals and organizations that strongly oppose globalization on a number of grounds, one of which is the destruction of the environment. This is the objection that involves the IMF and World Bank directly. The points against globalization are outlined and discussed. Bibliography lists 6 sources.
Filename: PGantigl.rtf

Against Trade Liberalization
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A 3 page paper arguing against trade liberalization. Though there are many benefits to international trade done well, to date there have been too few examples of what "well" is. Nike has turned into a crusader for social responsibility, but only after consumers spoke up on behalf of mostly-Asian workers. Where market solutions are suspect, government intervention is a positive solution. Bibliography lists 3 sources.
Filename: KSintlTrdLib.rtf

Age Discrimination
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5 pages in length. Age discrimination has become more than a minor inconvenience throughout the twentieth century; indeed, the issue has become such a hot potato within the workplace that laws have been forced into existence as a means by which to address the problem. In order to help protect those who stand to be singled out and let go because of the unfairness of ageism, the Age Discrimination in Employment Act (ADEA) was designed with the older employee in mind. The issue at hand is that companies are not willing to look beyond their aging workforce, choosing instead to push them out of the technological loop rather than attempting to incorporate them as valuable assets. The writer discusses the ADEA's influence upon age discrimination in the workplace. Bibliography lists 5 sources.
Filename: TLCdiscr.wps

AGE DISCRIMINATION IN A CASE STUDY
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This 8-page paper outlines concepts of age discrimination through a fictitious case study of YooHoo and a long-time employee, Mary (age 57) who was laid off. Included are potential letters from Mary to her former employer, the employer's response, and a due dilligence checklist. Bibliography lists 4 sources
Filename: MTagedis.rtf

Age Discrimination in the Workplace
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A 3 page observation on the occurrence of age discrimination in the workplace. Notes that the fact that a substantial percentage of Americans now comprise the older age categories coupled with better health care and relatively longer healthier lives translates into a greater possibility that more and more individuals will be subjected to age discrimination. Discusses the types of age discrimination and observes that a changing legal arena offers hope for the alleviation of this practice. Bibliography lists 3 sources.
Filename: PPageDsc.wps

Age Discrimination/Ethics
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A 5 page research paper that examines the ageism from an ethical standpoint. The writer looks at the prevalence of age discrimination in business practice. Bibliography lists 4 sources.
Filename: khageism.rtf

AIBO in the US
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This 8 page paper looks at the problems that Sony have had in launching AIBO in the US market. The paper considers why there may have been problem, how the product should have been adapted to suit the US market, the risk of marketing the AIBO in the US and the differences in the Japanese target market and the potential US target markets. The bibliography cites 6 sources.
Filename: TEAIBO1.rtf

AIDS in the Workplace: Policy and Ethics
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An 8 page paper addressing organizational AIDS policy. AIDS continues to increase in the numbers of people infected with the HIV virus, and its action is so closely aligned with that of cancer that the two often are combined in research efforts. It still is warily viewed by many, however. Organizational policy is more closely guided by law, for AIDS comes under the protection of the Americans with Disabilities Act (ADA). Even so, formulation and implementation of policy still gives rise to questions of ethics. The paper includes a view of liberal philosophy as promoted by Rawls and Mill, concluding that policy should be weighted to favor the afflicted individual but also considering the needs of the organization within the law. Bibliography lists 11 sources.
Filename: KS-AIDSethics.wps

AIG; Social, Political and Economic Influences
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This 3 page paper looks at three influences that are present for AIG at the end of 2008. The social influence of an aging population, the political influence of US foreign policy and the economic influence of the credit crush are outlined, the relevance for the company is discussed and the ability of the firm to deal with these influences is assessed. The bibliography cites 5 sources.
Filename: TEaiginfl.rtf

Aimes Electrical and Supply Case Study
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This 11 page paper looks at a case study supplied by the student. A firm is successful, but many of the systems are out of date, which is resulting in high levels of stock tying up capital, poor purchase procedures and a lack of general knowledge management within the firm due to an old ERP system that is not understood. The paper looks at the problems and considers some potential solution, including the implementation of a new comprehensive ERP system. The bibliography cites 8 sources.
Filename: TEaimesE.rtf

Air Asia and BA; PEST Analysis
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This 4 page paper presents a PEST analysis looking at the political, economic, social and technological influences that are, and may be felt, by two airlines; British Airways and Air Asia. The bibliography cites 4 sources.
Filename: TEAABAPEST.rtf