A Leader To Notice: Mark Hurd
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A 5 page paper that presents an introduction to Mark Hurd, CEO of Hewlett-Packard. The paper reports the awards he has received for his leadership and his success as CEO, President and Chair of the company. The writer also comments on his leadership style. Bibliography lists 5 sources.
Filename: PGhurdh.rtf

A Learning Contract
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This 11 page paper is a learning contract drawn up by looking at the way a course of learning will be undertaken. The paper starts by looking a the background of the decisions to take the course, the way the project undertaken will link in with academic studies and personal learning objectives. The last part of the paper outlines three personal learning objectives, using SMART criteria; meaning that the targets have to be specific, measurable, attainable realistic and timed. The bibliography cites 7 sources.
Filename: TElearndoc1.rtf

A Life Cycle Analysis of Credit Cards
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This 24 page paper carries out an in-depth life cycle analysis of the credit card industry. The paper considers the background and development of credit cards and looks at the theory and application of the theory at the different stages; development, introduction, growth, shake-out, maturity and finally decline. The paper focuses on Diners Club as the first mover and Visa as the current dominant brand, but includes other brands and many examples of the theories of life cycle development and strategy in practice. The bibliography cites 11 sources.
Filename: TEccard1.rtf

A LONGPEST Analysis of the Airline Industry
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This 6 page paper looks at the local, national and global influences that are felt by the airline industry. Concentrating on the UK industry the paper considers the political, social economic and technological influences at these different levels. The bibliography cites 3 sources.
Filename: TEpestav.rtf

A Look At Business Ethics
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A 6 page research essay looking at three examples each of businesses with solid, high ethical standards and those with less-than-high such standards. "Scoundrels" listed are Starbucks Coffee (predatory practices), Hefty trash bags (deceptive environmental advertising at the litigation level) and Columbia/HCA Healthcare (rebates and financial incentives to physicians for using Columbia facilities). The good guys listed are Weyerhauser (solid environmental practices), Mary Kay Cosmetics and Southwest Airlines. Bibliography lists 10 sources.
Filename: Ethi.wps

A Look at General Motors' Profits
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This 4 page paper looks at GM's profits at the end of 2002. Several things are discussed including but not limited to the break down of sales in terms of trucks and other vehicles. An appendix is included. Bibliography lists 6 sources.
Filename: SA305GM.rtf

A Look at International Expansion Theories
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This 7 page paper examines a variety of theories. Examples are provided. Bibliography lists 7 sources.
Filename: SA832iet.rtf

A Look at Microsoft and The Tootsie Roll Company
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This 3 page paper evaluates two firms in light of the balanced scorecard ( customer satisfaction, financial performance, internal business processes, learning and growth). Two cases are included: Microsoft and The Tootsie Roll Company. Bibliography lists 4 sources.
Filename: SA333TRC.rtf

A Look at the Hershey Corporation
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This 5 page paper examines the candy industry and Hershey in particular. Bibliography lists 5 sources.
Filename: SA815Her.rtf

A Look at the Smoking Ban in Bars
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This 5 page paper examines relatively new legislation that bans cigarette smoking in bars. The subject is discussed in general as related to whether or not the government should have the right to intervene. Bibliography lists 3 sources.
Filename: SA533bar.rtf

A Look at Total Quality Management (TQM)
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This 4 page paper examines TQM but also compares it to another management model (BPR). TQM is discussed in terms of how it is applied to various industry types. Four questions posed by a student are answered in the context of this essay. Bibliography lists 2 sources.
Filename: SA533TQM.rtf

A Management Perspective
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5 pages. "Planning is looking ahead and controlling is looking back." Based on this statement, this research paper considers the management perspective that forward thinking is very important in the management of any business, but by considering the past it is also possible to learn to plan more efficiently and with more knowledge. Neither looking ahead nor looking back should be considered more important than the other; rather, by doing both, the most effective manager can make his or her business a more tightly run and efficient machine. Bibliography lists two sources.
Filename: JGAmgahd.wps

A Manager's Personal Development
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A 7 page paper discussing the usefulness of the Myers-Briggs Type Indicator (MBTI) in solidifying "who" an individual is and how that increased self-awareness can be used to improve leadership abilities. The paper explores personal history, strengths, vision and values of a real person (the writer) in light of MBTI categorization, and how that person can use the information to grow both professionally and personally. The paper concludes with specific steps for the student in how to arrive at his own assessment of himself, using his greater self-awareness in leadership. Bibliography lists 3 sources.
Filename: KSmgrPersDev.wps

A Managerial Plan for Diversity
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A fictitious, 8 page plan for a model company to incorporate an emphasis on diversity in its human resources. A detailed strategy, blueprint for implementation, etc; are all included in this well-structured presentation. Bibliography lists 2 helpful sources.
Filename: Manadiv3.wps

A Market Analysis of a New Product
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This 10 page paper is a market analysis of a new product. A new beer La Militante, launched onto the Canadian market in 2004 is examined, the paper looks at what the product is, the potential market, how the market is segmented and the way the product is designed to appeal to some of these segments. The bibliography cites 2 sources.
Filename: TEnrewbeer.rtf

A Marketing Analysis of the King David Hotel
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This 6 page paper examines this hotel, and the corporation that owns it, in respect to its strategy. Many concepts are discussed in a ten part paper designed by a student. Items included involve history, strategic evolution, company mission, a five forces analysis and international aspects of the business. Many facts about the business are included in this paper that is chock full of information. Bibliography lists 6 sources.
Filename: SA401KDH.rtf

A Marketing Case Study; Lucozade and Lara Croft
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This 8 page paper considers the re-branding of the drink Lucozade. The writer looks at how association marketing was used to increase the market share of this drink by influencing the way the refreshment was perceived by potential consumers and by impacting on the decision making process. After considering the results of the marketing campaign the writer consider how the product should be marketed in the future. The bibliography cites 11 sources.
Filename: TElucoza.rtf

A Marketing Concept: Employment and Human Resource Development in Poland
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This 9 page paper provides an overview of a marketing concept relative to HR development in Poland. The Polish Agency for Enterprise Development (PAED) is an organization designed to address the employment and human resource needs of a constantly changing Poland. The call for improvements in employment and human resources development and the increasing focus on the internal workforce are elements that have been a part of recent efforts to improve Poland’s economy. Bibliography lists 10 sources.
Filename: MHHRPola.rtf

A Marketing Plan for a New Business
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This 5 page paper provides an example of how to create a marketing plan for a new business. The business used in this paper is for a freelance paralegal service company geared to immigrants. The four P's are considered. Bibliography lists 2 sources.
Filename: SA302mkt.rtf

A Marketing Plan for Highland Spring
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This 20 page paper examines the Scottish bottled water company Highland Spring. The paper begins with a situational analysis including a SWOT. PESTLE and Porters Five Forces model analysis. Marketing objectives are then outlined including the positioning and target market and a strategy to increase sales is presented based on the situation of analysis and the marketing objectives. The bibliography cites 21 sources.
Filename: TEhighland.rtf

A MERGER OF EQUALS: AN ANALYSIS
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This 3-page paper covers the question of management of a merger between two printing companies, what went wrong because the employees weren't consulted, and how emotional intelligence can be utilized to ensure that the two companies become a success. Bibliography lists 1 source.
Filename: MTmerequ.rtf

A Modern Look at Porter's Five Forces Model
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This 5 page paper consider the well established model that is used to examine the competitive environment. The writer argues that the model is accurate, and assesses its' limitations, arguing that the model could be improved upon. The bibliography cites 5 sources.
Filename: TEport5f.rtf

A New Accounting System
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This 18 page paper considers the situation where a well known oil company may take on a new accounting system, activity based costing. The paper then looks at how this would be implemented and the influence it would have as well as the value it may add to not only the running of the company but to capital decision making processes. The second part of the paper then explores how the information produced by the ABC system may be used by different capital risk assessment tools. The bibliography cites 9 sources.
Filename: TEoilacc.wps

A New FDI Case Study
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This 10 page paper develops a new case study of a fictitious company investing in Africa, building a hotel. The case study has been created to show how influences such as developing industries, the desire to find new areas of investment, the impact of culture and communication, government need for long term development and the infancy of currency exchange rates all impact on the way a development it made and managed. The bibliography cites 5 sources.
Filename: TEadevFDI.rtf

A New Information System
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This 19 page paper (not including the table of contents) is a report that considers who a new information system may be designed for a fictitious company. The paper looks at how the employees and the system may interact and how the hardware and the software should be designed. The bibliography cites 23 sources.
Filename: TEnewinfsys.rtf

A New IT System for a Business
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This 10 page paper considers a case study of a restaurant that is considering implement a new IT system to take the place of a current paper system. The paper outlines the current problems then looks at the different models that may be used to assess they type of system that should be installed. The paper then uses a soft model to analysis the situation and recommends a system based on the human factors as well as the required functionality. The bibliography cites 9 sources.
Filename: TErestIT.rtf

A New Product
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This 3 page paper describes a new product for a market and then performs a background analysis for the market. The new a chocolate frozen dessert that fat free, low calories and highly differentiated. The paper starts by describing the product and then analyzes the US market for ice cream and ice cream products, including a brief Porters five forces analysis. The bibliography cites 5 sources.
Filename: TEchocice.rtf

A New Product
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This 20 page paper considers the development and strategy formation for the launch of a new product. The example use is an electronic book, but may be any consumer product. The writer examines issues such as identifying the market, mission statements, market segments, financial targets and budgets, copyright and patent protection, perceptual mapping, conjoint analysis and market testing. The bibliography cites 10 sources.
Filename: TEnewpro.rtf

A New Strategic Plan for the Dell Corporation
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This 14 page paper looks at the Dell Corporation, its history and mission, and makes a proposal for the future. A new strategic plan is created for Dell. Bibliography lists 20 sources.
Filename: SA343Del.rtf

A New Strategy for ABC Life Insurance Company
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This 4 page case study analysis provides six job descriptions. The problem is stated and a strategy statement is included. Bibliography lists 5 sources.
Filename: SA825ABC.rtf

A NEW YOUTH -- MARKETING PLAN
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This 8-page paper discusses some marketing concepts for a fictitious cosmetic company called A New You. Questions asked include the criteria needed to identify segments, who would buy the product, and distribution channels. Bibliography lists 3 sources.
Filename: MTnewyou.rtf

A personal Philosophy of Leadership
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9 pages in length. to truly lead someone, it takes a mixture of humility and pride. And while one's philosophy of leadership may change every day, the basic core does indeed remain the same. Borrowing from the masters of leadership -- both past and present -- is essential to developing a well-rounded repertoire of variations so as not to become entrenched in the same methods time after time, year after year. Topics also included are theory and rationale of leadership, capabilities necessary, current reality, and a development plan. Bibliography lists 5 sources.
Filename: JGAldrph.wps

A Persuasive Memo about Tobacco Advertising
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This 3 page paper takes the form of a persuasive memo about an ad for a cigarette company, arguing that the company NOT use it in its present form.
Filename: HVSmoMmo.rtf

A PEST Analysis
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This 16 page paper demonstrates an in-depth PEST analysis to consider the political, economic, social and technological influences on industry; The case used is the mobile communications industry in Thailand, but the paper serves as a good framework for any PEST analysis that needs to be undertaken as it includes general descriptions and discussions of the issues included. The bibliography cites 10 sources.
Filename: TEpestth.wps

A PILGRIMS PRIDE FINANCIAL ANALYSIS
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This 24-page paper examines the financial status of poultry distributor Pilgrims Pride. The paper includes a financial SWOT analysis, trends and recommendations. Bibliography lists 3 sources.
Filename: MTpilpri.rtf

A Plan for a New Wine Store
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This 5 page paper outlines a plan for the opening of a new wine store aimed at a middleclass audience differentiating by offering advice in the wines sold. The paper gives a description of the product and service, identifies its’ advantage over competing products and looks at the alternative uses of product and service. The paper then sets out some long term objectives and short term goals. The bibliography cites 2 sources.
Filename: TEwinest.rtf

A Plan for Change
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This 8 page paper considers a case supplied by the student of a golf course that is under performing following a downturn in the economy. The writer demonstrates how to build a plan for the future by considering the assets and opportunities by maximising the use of resources and minimising liabilities. The bibliography cite 5 sources.
Filename: TEgolfco.rtf

A Plan for Change at Coca-Cola
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This 14 page paper examines the Coca Cola company looking at the background of the company and its market alignment. The paper then advocates a change in the employee culture and how employees are valued, to increase productivity, to lower costs and increase the positive level of perception in the eyes of the consumer. The paper outlines the analysis and then plans this change. The bibliography cites 16 sources.
Filename: TEcokech.rtf

A Plan for Hester (Case Study Analysis)
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This 4 page paper examines a company called Hester, a small airline that merged with USAir. In this case study submitted by a student, the current state of the firm is discussed as it respects benefits for employees. How can the company make effective benefits cuts? Bibliography lists 2 sources.
Filename: SA532Hes.rtf

A Plan for Marketing Men's Jumpers
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This 8 page paper outlines a marketing plan for selling men's novelty jumpers. The paper identifies the target market, develops a strategy using the 7 P's of product, price, placement, promotion, people, process and physical evidence. The paper then considers how this may be developed for future marketing and issues of positioning. The bibliography cites 20 sources.
Filename: TEnewmen1.rtf