“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”
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This 3 page paper examines the health care industry to support the argument that “marketing is more than promotion, and promotion is more than advertising”. The bibliography cites 5 sources.
Filename: TEmarpromh.rtf

“Marketing to Women” by Martha Barletta
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A 10 page chapter by chapter review of Martha Barletta’s “Marketing to Women: How to Understand, Reach and Increase Your Share of the Largest Market Segment.” No additional sources cited.
Filename: RAmrwmn.rtf

“New Venture Creations”
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A five page paper which looks at the problems and difficulties which may be encountered by new business ventures in the first twelve months of operation, and how many of these can be anticipated and alleviated by thorough planning and research. Bibliography lists 2 sources
Filename: JLnewvent.wps

“Older Workers and the 1967 Employment Act”
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A five page paper which looks at the way in which the 1967 Age Discrimination Employment Act is utilised by older workers in cases of unfair dismissal and discrimination, and considers the perception of older employees in general by corporations. Bibliography lists 4 sources.
Filename: JLolderworkers.wps

“Out of this Furnace” and “Fast Food Nation”: A Common Lesson
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A 4 page overview of the books by Thomas Bell and Eric Schlosser. This paper presents the contention that the same societal problems which confronted the Progressives in the early part of the twentieth century, problems similar to those revealed in “Out of this Furnace”, continue to confront us today. “Fast Food Nation” reveals, in fact, the same societal hierarchy and injustices which were present in society some one-hundred years ago. No additional sources are listed.
Filename: PPfurna2.rtf

“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine
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A 5 page analysis of this ad by Acclaim Enterprises, Inc. This paper emphasizes the direct marketing approach. No additional sources are listed.
Filename: PPadGameSystem.rtf

“Pre-testing and creativity in advertising”
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A five page paper which looks at the way in which pre-testing is perceived at various stages of the advertising campaign process, and whether it could be said to increase or decrease levels of creativity within the campaign. Bibliography lists 5 sources.
Filename: JLpretest.rtf

“Pyramid Power” IT
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An 8 page paper discussing the IT pyramid and its various levels, then identifying the place that two companies, USAA and Ford Motor Company, occupy in the pyramid. Includes 2 figures. Bibliography lists 3 sources.
Filename: KSitPyrPower.rtf

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”
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A 9 page overview of the development of MasterCard’s innovative advertising campaign. This paper details the research that went into designing the campaign. Bibliography lists 3 sources.
Filename: PPmarketingMCpriceless.rtf

“Sports marketing”
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An eight page paper which looks at several aspects of sports marketing, in terms of the potential consumer base, marketing strategies, the importance of market research and the way in which these factors affect both sport itself and sports-related products. Bibliography lists 6 sources
Filename: JLsportsmark.rtf

“Technologies of Control: The New Interactive Media for the Home”: A Review of the Premises Presented in the Book by Kevin Wilson
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A 5 page overview of Wilson’s premises regarding the incredible capability of modern technology to not only monitor individual and group behavior but to utilize the information collected in that monitoring to change and direct that behavior. Wilson contends that this practice is not simply the collection of general information to be utilized in marketing goods to consumers, but rather as a restructuring of communication practices which will result dramatic changes in practically all aspects of modern society. No additional sources are listed.
Filename: PPinfoP2.rtf

“The 21 Indispensable Qualities of a Leader: Becoming the Person Others Will Want to Follow”
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A 5 page review of the book by John Maxwell. This paper discusses Maxwell’s accomplishments and shortcomings in providing his readers with the information they need to improve their own leadership skills. No additional sources are listed.
Filename: PPleadermaxwell.rtf

“The 7 Habits of Highly Effective People” by Stephen R. Covey
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A 10 page paper which examines and summarizes Stephen R. Covey’s book “The 7 Habits of Highly Effective People.” No additional sources cited.
Filename: RAcovey.rtf

“The Bike Guys” Expansion
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A 3 page paper examining the current situation of a small bicycle repair shop to make recommendations for expansion. The Bike Guys seeks to expand its current business but is not profitable enough to support another dedicated location. There are several alternatives available to the company; the recommendation is that it automate financial and customer records right away; take advantage of the customer base it already has developed; create alliances with local retailers; and offer maintenance and repair promotions during the slowest seasons of the year. Bibliography lists 1 source.
Filename: KSmgmtExpBike.rtf

“The changing relationship of employer and employee with regard to corporate loyalty”
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A twelve page paper which looks at the ways in which the new flexible economy has tended to mediate against mutual commitment and loyalty between employer and employee, the effects that these changes might have on personal and social values and long-term goals, and the ways in which the negative impact could be alleviated by looking towards a different relationship with corporate organisations, Bibliography lists 11 sources.
Filename: JLLoyalty.rtf

“The Coming Commoditization of Processes” and “The World is Flat”
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This 4 page paper critique’s Davenport’s (2005), `The Coming Commoditization of Processes’ article by contrasting it with Friedman’s (2005), ‘The World Is Flat’. The bibliography cites 4 sources.
Filename: TEcomflat.rtf

“The Goal” by Eliyahu Boldratt and Jeff Cox
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An 8 page analysis of “The Goal” by Eliyahu Boldratt and Jeff Cox. No additional sources cited.
Filename: RAgoal.rtf

“The Lexus and the Olive Tree” by Thomas L. Friedman
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A 5 page paper which discusses various aspects concerning globalization in Thomas L. Friedman’s book “The Lexus and the Olive Tree.” No additional sources cited.
Filename: RAlexus2.rtf

“The Lexus and the Olive Tree” by Thomas L. Friedman
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A 6 page examination of Thomas L. Friedman’s “The Lexus and the Olive Tree” as it concerns globalization and the Post-cold War era. No additional sources cited.
Filename: RAlexus.rtf

“The New American Workplace, Transforming Work Systems in the United States”: A Review of the Book by Applebaum and Batt
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A 6 page overview of the content and ideology presented in this extensive book about workplace evolution. These authors condense the findings of over two-hundred studies of the numerous changes which have occurred in the American workplace since the early years of our industrial history and identify common lessons which are available in these case studies. No additional sources are listed.
Filename: PPamWrkp.rtf

“The Pencil” by Henry Petroski
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A 7 page book report on Henry Petroski’s “The Pencil.” No additional sources cited.
Filename: RApencil.rtf

“The Power of Alignment” By George Labovitz and Victor Rosansky
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A 2.5 page book report on the business text that was first published in 1997. No additional sources are used.
Filename: TGpowalign.rtf

“The Serving Leader” by Jennings and Stahl-Wert
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A 4 page review of “The Serving Leader” by Ken Jennings and John Stahl-Wert. No additional sources cited.
Filename: RAsld.rtf

“The Seven Deadly Sins of Management”
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A 3 page paper which examines and critiques “The Seven Deadly Sins of Management” by Jonathan Ellis and Rene Tissen. Bibliography lists 2 additional sources.
Filename: RAmngbk.rtf

“The Soul of Capitalism” by William Greider
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A 3 page paper which looks at William Greider’s book “The Soul of Capitalism and examines of the possible solutions to the problems in society, presented in Greider’s work. No additional sources cited.
Filename: RAcpmg.rtf

“The transfer of technology”
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A seven page paper which looks at the definition of technology, the way it is transferred from one nation to another especially with respect to developing countries, the economic and cultural impact which such transfer may have and the ways in which strategies can be employed to improve sustainability. Bibliography lists 4 sources
Filename: JLTrans.rtf

“There Go the Little Guys…”
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A 4 page paper outlining the method by which Wal-Mart enters a new market; undercuts prices on a scale that local mom-and-pop stores cannot match; puts those stores out of business; and then raises its own prices to pre-Wal-Mart levels when local consumers have no other choices available to them. Wal-Mart is not the only big-box store that puts pressure on small local business; Home Depot and Lowe’s have the same effect without using Wal-Mart’s predatory practices. Bibliography lists 8 sources.
Filename: KSWalLittleGuys.rtf

“Three Strikes”: A Review of the Early History of Labor Unrest
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A 5 page analysis of the circumstances and meanings presented in the book by Howard Zinn, Dana Frank, and Robin Kelley. Broken into three major sections, each authored by either Zinn, Frank, or Kelley, this book details the bloody Colorado Coal Strike of 1913-1914, the Detroit Woolworth's Strike of 1937, and the New York Musicians Strike of 1936-1937. Although only the Detroit Woolworth Strike was won, these labor strikes will forever memorialize internal labor movement relations of the early half of the twentieth century. The author of this paper contends that the progress made in these strikes are directly applicable to the contemporary working environment as well. No additional sources are listed.
Filename: PPstrike.rtf

“Turned on: Eight Vital Insights to Energize Your People, Customers, and Profits” by Roger Dow and Susan Cook: A Summary and Chapter Review
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A 10 page paper which provides a chapter overview, summary, and review of this instructional business text. No additional sources are used.
Filename: TGturnedon.rtf

“United Airlines dispute”
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A paper which looks at the background to the airline dispute, and the various factors which have affected the industry since the 1980s in terms of relations between management, workforce and unions, and the effect that deregulation has had on safety issues.
Filename: JLUA.wps

“Working Class Majority” and “Nickel and Dimed”
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A comparison of the content and message contained in these books by Michael Zweig and Barbara Ehrenreich. Each of these authors targets the latter half of the 1990s to present an expose of a societal situation which they find unacceptable. Both are concerned with the definition of class in America and the societal factors which interact to define the respective classes. While Zweig approaches the problems of class in America from a statistical perspective Ehrenreich takes a slightly different approach, shedding her identity as an award-winning journalist and infiltrating blue collar America as an unskilled worker. No additional sources are listed.
Filename: PPworkCl.rtf

"12 Angry Men" - Group/Team Dynamics
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7 pages in length. The premise of 12 Angry Men shows how human (mis)perception, ego, prejudice and close-mindedness holds a wide variance of potential harm. Brought together to deliberate the fate of an accused murderer, the jury learns a lot about their own shortcomings - and eventual enlightenment - throughout the process of reaching a verdict. The 1957 film was instrumental in demonstrating how a group of opinionated, angry men who refuse to believe there is any other viewpoint but their own can be damaging to a just outcome; only when they are guided by the collective components of group dynamics do they finally realize the danger of assuming everything is as it seems at face value and why analyzing situations beyond the obvious facts carries a tremendous weight in reaching the right conclusion. Bibliography lists 2 sources.
Filename: TLC_12AngryMen.rtf

"A Cautionary Tale of the Real Cost of Cards"
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This 3 page report discusses a December 19, 2003 article in The National Post, in which Canadian journalist, political pundit, and poet, Patricia Robertson presents what she calls "A cautionary tale of the real cost of cards." Highlights of the article regarding the current high rate of consumer credit card debt and what causes it are presented. Bibliography lists only the primary source.
Filename: BWcnsume.rtf

"Armies, Prisons and Schools"
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This 3 page paper discusses an article in which the author gives examples of drastic changes in three major types of organizations: armies, prisons and schools. The paper summarizes the article's weaknesses and strengths, and concludes that while the examples are compelling, the author has failed to sufficiently explain the mechanism for change.
Filename: HVArPrSc.rtf

"Around the World in 80 Days" as a Guide to 19th Century Globalization
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This 9 page paper discusses the idea that Jules Verne's book, 'Around the World in 80 Days,' is a guide to 19th century globalization. Bibliography lists 7 sources.
Filename: HVJVerne.rtf

"Busywork" vs Management in Good as Gold
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A 5 page paper discussing Joseph Heller's Bruce Gold in terms of inadvertent management practice. Bruce Gold served on a committee that met only twice and conducted no business. Bruce was charged with writing a report on the committee's activities, which he did not do as there were no activities to report. Nonetheless, everyone heartily congratulated Bruce on his excellent and incisive work. In this one instance, Bruce encountered many of the difficulties in business today: lack of direction; ineffective communication; and crushing preoccupation with producing documents whether or not they contain any information of value. Bibliography lists 7 sources.
Filename: KSGoodGold.wps

"Can Ethical Behavior Really Exist In Business?": Summary
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5 pages in length. The writer discusses how ethical decision-making goes hand in hand with sound business judgment, yet this is not a concept always followed. Bibliography lists 1 source.
Filename: TLCethcB.wps

"Chainsaw Al" Dunlap and Sunbeam Corporation
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7 pages in length. In this case study the student will find an analysis of the takeover of Sunbeam Corporation by "Chainsaw Al" Dunlap. Known for his tactics of chopping up the companies which he is brought in to run, this paper will consider the reasons behind his methods, how well they work, and what the general opinion is of how his actions affect a company in the long run. Also under discussion will be how these decisions are carried out and whether or not Al Dunlap is using the most ethical method available. There are many different considerations in Dunlap's methods, and this paper will attempt to address as many as possible of those questions.
Filename: JGAsbeam.wps

"Decisions Without Blinders"
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A 3 page review of the article by Max H. Bazerman and Dolly Chugh. Published in the January 1, 2006 edition of Harvard Business Review, this article explores the tendency for humans to ignore factual information when making decisions. This tendency is described by the authors as being a phenomena of "bounded awareness". No additional sources are listed.
Filename: PPdecisi.rtf

"Getting to Yes: Negotiating Agreement Without Giving In": A Review
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5 pages in length. All of us at one time or another have experienced those difficult moments when we want to speak up for our rights but are faced with an adversary, be it family member, friend, or employer, who is simply a stronger personality type than ourself. In these cases we inevitably lose our case, and go slinking away without having said what we thought, much less having a chance at getting what we truly want. The good news is that now there is help for those who can't seem to get what they want. Getting to Yes : Negotiating Agreement Without Giving in is a great resource for learning how to negotiate with anyone and everyone in a firm but amicable manner, stating facts and walking away with both parties satisfied. Bibliography lists 3 sources.
Filename: JGAnegtg.wps