Analysis of a Software Advertisement
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A complete, 9 page analysis of a print magazine advertisements designed to sell Microsoft Office -- a popular PC/Windows software package. The writer examines that ad's target market, cultural message(s), use of reference groups, psychological screens, and more. The original advertisement is not included. No Bibliography.
Filename: Microoff.wps

Assessing The Inner Operation Of Mercury Web & Graphic Designs
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6 pages in length. The Mercury Web & Graphic Designs Company is a firm that is in the business of enhancing the business lives of their clients. Because of their expertise, customers are able to design specific components that address their enterprising needs. The company has been quite successful throughout the last several years, demonstrating ever-growing profits with each passing quarter. However, it has come to the owner's attention that production on all levels has begun to slip considerably with regard to overall employee morale; as a direct result, revenue has shown a significant decline within a very brief period. The writer analyzes the situation with the help of an employee survey/interview, as well as suggests improvements to rectify the situation. Bibliography lists 2 sources.
Filename: TLCgraph.wps

Case Study: Proposal on Software Development
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15 pages in length. This is a proposal for a travel agency to develop software for the company. Includes Data flow, Gantt Chart, Pert/CPM Chart information, as well as input and output specification. Gives estimated time and cost factor and concludes with options and recommendations. This is an excellent paper with research information that can be applied to any company.
Filename: JGAplane.rtf

Enterprise Resource Planning Software
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This 12 page paper puts us in the position of marketing a new business to business web-based enterprise resource planning software package. The characteristics of such a package are discussed as well as who needs it, how to market to the target audience and what exactly ERP is. Bibliography lists 13 sources.
Filename: JGAcmsft.wps

GAAP Standardizes Software Expenses
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A 6 page paper that discusses the American Institute Certified Public Accountants' SOP 98-1. Two issues are discussed: standardizing recording of software expenses and standardizing accounting for insurance-related assessments. Bibliography lists 6 sources.
Filename: PGsop98.wps

Managing Software Development Teams
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A 14 page paper discussing a specific company's (MSD, Ltd.) approach to software development in a global setting, followed by detailed discussions of questions such as how organizations can avoid the security risks inherent in centralizing its electronically-stored data; whether effective business strategy is dependent on effective information management strategy; and why any organization would choose to outsource its IT function. Bibliography lists 12 sources.
Filename: KSsoftware.wps

Marketing A New Software Product In Great Britain
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A 5 page marketing plan for the development and marketing of software by a British company. While competition is increasing in all world markets, that in Great Britain is higher than most—many would-be global businesses use Britain as a 'launching pad' for globalization, crowding the local economy with available choices in all market segments. Software companies of non-American origin have had difficulty in gaining market share, but British business is more adept at relationship marketing with British citizens. Use of the Internet is encouraged, as is narrowly targeted print advertising. Bibliography lists 6 sources.
Filename: Britmark.wps

Money Management Software Advertising Project
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A 5 page paper developing an advertising program for a mid-range financial software package geared to online banking and the needs of the home-based business. Most packages furnished by banks and available for sale are completely adequate for the casual user, but beyond those, there is no mid-rang product available, either in capability or in price. The paper discusses the category, user profile, environmental analysis including the market share of existing products, demographics of the intended market and a short marketing strategy. Bibliography lists 2 sources. Mkt-soft.doc
Filename: Mkt-soft.doc

PowerLeap / Company & Product Overview
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5 pages in length. PowerLeap provides help for those seeking to upgrade their computer systems online. Located at www.powerleap.com, the company offers a vast array of upgrade options, services and informational fact sheets. In an effort to make one's computer upgrade a relatively hassle-free experience, the site also supports several discussion groups where people find valuable interaction with other consumers with regard to potential problems about upgrading their systems. The writer offers an overview of the company and its products. No additional sources cited.
Filename: Powrleap.wps

Significance of the Software Development Life Cycle at Dupont Yard
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An 8 page research paper that is written in the form of an investigative report into the how a planned software development program for a corporation failed to meet its stated objectives. The writer details what went wrong and gives suggestions that can be implemented to facilitate the software development life cycle in the future. Bibliography lists 3 sources.
Filename: 90sftwrd.rtf

Sucessfully Bringing Software To The Marketplace
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A 10 page paper discussing the key components of a successful software launch. What are the problems facing developers? How can they be resolved? Bibliography lists ten sources.
Filename: Software.doc

THE SOCIAL-CULTURAL ENVIRONMENT OF MARKETING
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This 5-page paper explains the social-cultural environment of marketing. Issues discussed include international marketing, the importance of culturalism in any marketing plan and the concept of consumerism. Bibliography lists 4 sources.
Filename: MTsocuma.rtf

THE BENEFITS OF SOCIAL RESPONSIBILITY
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This 5-page paper examines a hypothetical problem faced by a business owner who has been asked by one of her clients to accommodate her disabilities. The paper, which touches on corporate responsibility to the community, outlines the pros and cons of such accommodations, while discussing issues such as the Americans with Disabilities Act. The paper concludes with suggestions on how the business owner should handle this request. Bibliography lists 5 sources.
Filename: MTbusres.rtf

Ben & Jerry's; Levi Strauss; Johnson & Johnson
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This 22 page paper is about social responsibility and how these three companies exemplify this. An introduction discusses social responsibility in general. Then, each of the three companies is explored in terms of their written statements and actions taken to fulfill the company's goals towards social responsibility. Each company also faced a specific crisis, at which time, they could live by their published principles or not. They each did. Johnson & Johnson faced the fact that their Tylenol containers had been tampered with resulting in the deaths of eight people. Levi Strauss learned through a media report that one of their contractors was violating human rights with employees. Ben & Jerry's faced an incident involving the rainforest. The writer describes what they did in each case and what the outcome was. Bibliography lists 26 sources.
Filename: PGsocre.rtf

Computer Technology and its Impact on Society
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A 5 page paper which argues that, while computer technology has brought us a great deal of more efficient services and given us greater access to the world, for the most part computer technology has harmed our society much more than it has helped it. From ruined marriages, to a form of reliance on technology that is not altogether healthy or wise, the growth of computer use, and computer technology has created a society that relies on technology far too much, and takes this technology far too much for granted. Bibliography lists 5 sources.
Filename: RAcomtech.wps

Computers At Work / Effects On Society
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This 5 page paper addresses the introduction of the computer into the business world and explores its positive and negative effects on society. Included are examples of industries, such as accounting, engineering and architecture that have been profoundly influenced. Other points addressed include downsizing, loss of privacy and the older population in the work force. Bibliography lists 15 sources.
Filename: Compwork.wps

Is Telecommuting Unfair To Women ?
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This 6 page paper describes the phenomenon of tele or 'cyber - commuting' and its popularity in modern society. It is argued that tele-commuting has actually intensified the consequences of a male-dominated workplace and that women are afforded the same lesser economic status and lower positions in the corporation they have always had as a result of the advent of computer technology in terms of telecommuting. Bibliography lists 7 sources.
Filename: Womnwkp2.rtf

The Internet and the Future of the Computer
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A 7 page paper which examines how the Internet is influencing and controlling the development of the computer, as well as the future of technology as it effects society and business industries. The book 'Principles of Information Systems - A Managerial Approach, 3rd edition,' by Ralph M. Stair and George Walter Reynolds is illustrated as one of the sources of information which details some of the realities and possibilities. Bibliography lists 7 sources.
Filename: RAputer.wps

Business Ethics / Nestle's Baby Formula Case
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An 8 page research paper investigating the ethics of Nestle's practice of giving free samples of infant formula to new mothers in third world countries. The act is considered in light of utilitarianism as espoused by John Stuart Mill and Immanual Kant. Bibliography lists 8 sources.
Filename: Nestles.wps

A Philosophical Look at The Shaping of Ethics in Business
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This 7 page paper assesses the proper balance between self interest and community interest and then attempts to determine if balance can be approached or achieved in the business domain. This paper assesses the perspectives of Immanuel Kant and John Stuart Mill and also provides an example of how this relationship can conflict within business practices. Bibliography lists 4 sources.
Filename: MHintere.wps

Computer Security
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This 10 page research paper presents an overview of computer security and how easy it is to breach the security. Statistics depicting the incidence, type, and fiscal losses during the 1998 year are reported. Techniques to secure computers against hackers are discussed. Finally, recommendations are made to improve computer security. Bibliography lists 6 sources.
Filename: Compsecu.wps

E-mail Privacy & Business Ethics / Perceptions of Privacy and The Development of Privacy Standards In the Workplace
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An 8 page paper that provides an overview of the issues related to the use of e-mail in the workplace and the complexities of perceptions related to privacy and ethics. This paper brings together current perceptions and proposes possible guidelines for implementing privacy standards. Bibliography lists 6 sources.
Filename: Emaileth.wps

Managing Computer Networks / The Issue of Security
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A 30 page research study that reflects upon the issue of security in the management of computer networks. This paper outlines the major issues related to this subject, and then considers the application of this information within a corporate setting. Bibliography lists 20 sources.
Filename: Mananet.wps

Pretty Good Privacy
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7 pages in length. The writer discusses the Pretty Good Privacy, an innovative encryption program for computers, which allows email messages to be sent without fear of invasion of privacy. Bibliography lists 7 sources.
Filename: Prettyp.wps

Privacy Law In The Workplace / Employee Rights And The Use Of Technology
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This 20 page paper is covering the insurgence of computers in the workplace and the development of high technology monitoring devices and surveillance systems have changed the work environment in corporate America. In attempts to evaluate worker performance, reduce loss due to employee theft and the transfer of confidential or important company information and determine how corporate information systems equipment is being utilized, companies have begun to implement complex surveillance systems and pursued access to information stored on computer systems and information sent via e-mail. This 20 page paper considers the legal ramifications of these modifications, which often determine breeches in employee rights to privacy and also evaluates possible protocols for allowing for access to important information without violating employee rights. Bibliography lists 10 sources.
Filename: Privtech.wps

Understanding Computer Criminals & IS Security / Towards Appropriate Security Measures and Effective Corporate IS Management
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A 75 page paper that provides a complex overview of the nature of computer crime and computer criminals and considers the impact of this knowledge for training in IS security. Bibliography lists 55 sources.
Filename: Issecu.wps

Views on the Internet - Salinger, Lamott and I
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An 8 page essay that describes the Internet and its effects and benefits as seen through the eyes of a Chinese immigrant student in America. Included are views on how J.D. Salinger's character Holden Caulfield from the novel 'Catcher in the Rye' might have used the Internet in his quest for experience and adventure. Also included are views on how popular writer Anne Lamott uses the Internet to promote her book tours and writing career.
Filename: LCIntVws.wps

FACTORS IN SALES SUCCESS
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This 5-page paper answers what factors determine success in sales. The paper focuses on customer service and self-management as two factors. The other issue the essay discusses is performance measurement in sales. Bibliography lists 8 sources.
Filename: MTsalfac.rtf

Civil Engineering Construction In Saudi Arabia
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This 20 page paper discusses civil engineering construction companies in Saudi Arabia and the United Kingdom. A brief introduction is provide describing the kinds of work accomplished by companies in this industry. Two companies are then discussed: the Al-Khodari Group in Saudi Arabia and the Alfred McAlpine Plant business in the United Kingdom. How these kinds of companies can market their services is explained along with descriptions from their Web sites. Examples of tenders are included. Bibliography lists 8 sources.
Filename: PGengin.wps

Exporting Computers to Saudi Arabia
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A 13 page business plan discussing a rather cautious method of exporting computers to the Gulf region. Acme Computer realizes that projections for the domestic PC market are dour well into the next century, but that foreign markets offer the promise of growth unlikely while operating solely in domestic markets. Saudi Arabia technically is classified as a developing nation but is technology- and trade-friendly. Acme seeks to form an alliance with an established small business in Saudi Arabia in order to avoid any cultural faux pas and to learn the nuances of the culture before attempting to gain great returns. The company plans greater marketing efforts after gaining more experience with the culture, but cautiously is relying on its Saudi partner to educate Acme marketers. Bibliography lists 12 sources. KS-Saudi.wps
Filename: KS-Saudi.wps

I.B.M.'s RISC Technology / A Model Dissertation Proposal
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A model 8 page dissertation proposal to discuss the possibility of preparing research into whether or not IBM's RISC technology is likely to remain a worthwhile strategy in the future. Goals, barriers & issues, and a fairly lengthy bibliography are included. This paper is linked to a complete version (Ibmrisc.wps; 20 pages)-- Please send us for more details.
Filename: Infodiss.wps

I.B.M.'s RISC Technology / Wave of the Future ?
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20 pages in length. A comprehensive and technical research document in which the writer examines the history and background of IBM's RISC technology and attempts to determine whether or not continuing with its development will prove to be a wise move for the company in terms of the Power PC and other breakthroughs. Plenty of statistical data and in-depth analyses are provided. An appendix features several charts. Bibliography lists at least 20 sources.
Filename: Ibmrisc.wps

Case Study / Makhteshim Chemical Works
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This 5 page paper explores the problem of an Israeli company wanting to capture a market share in the flame retardant industry in the United States. Their efforts to date have been unsuccessful. This essay offers recommendations and supporting rationale.
Filename: Chemwork.wps

IDT, VocalTec and the Internet Telephony Industry
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A 5 page paper that discusses two Internet telephony companies: IDT corporation, an American company, and VocalTec corporation, an Israeli company. The strengths and weaknesses of each company are discussed. The writer also offers comments about the Internet telephony industry. Bibliography lists 6 sources.
Filename: PGidtvoc.wps

Political Risk Assessment and a View of Israel
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This 8 page paper considers the issue of political risk and the application of political risk assessment models in the view of the marketing/industry risk, political risk and economic risk relative to Israel. Bibliography lists 4 sources.
Filename: MHIsrae_

BMW / Company Analysis
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A 5 page research paper describing BMW. Information on the following topics provided in this report : background, history, financial report, safety innovations, and recycling. BMW is a major force in the economy of at least two countries: the United States and Germany. Bibliography includes 6 sources.
Filename: Bmw.wps

Business Plan -- Clean Air Recycling / Establishing A New Company
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This 20 page paper discusses the founding of a new company involved in recycling toner cartridges, tapes and ribbons then reselling those recycled items. An overview of the industry and some of the companies, mostly small businesses, is provided. The writer then describes the company to be established, including a description of the company, risks, management plan, marketing plan, and projected financial data such as cash flow and annual balance statements. Four Tables are included. Bibliography lists 14 sources.
Filename: Recycltn.wps

ANALYSIS OF THE COSTS OF RECALL
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This 5-page paper, taken from a case study, discusses the internal costs of a product recall, and factors need to be considered when designing a plan to address these issues. The case in question deals with an auto company that recalled cars with steering defects. Bibliography lists 4 sources.
Filename: MTrecrep.rtf

Product Recalls – Ethical and Legal Issues
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This 4 page report discusses issues associated with product recall and the manufacturer’s liabilities and obligations to inform consumers as well as remedy the problem. Several circumstances are outlined in which this usually complicated legal issue may be examined in terms of production and marketing. Bibliography lists 4 sources.
Filename: BWcall.rtf

Marketing Used in the 1992 Presidential Campaign
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A 6 page paper exploring the marketing maneuvers of the 1992 presidential campaign. Stresses that it is marketing that determines our political leaders and gives numerous examples of the marketing strategies used by Bill Clinton, George Bush, and Ross Perot. Bibliography lists 6 sources.
Filename: Presmark.wps